I am passionate about creating content that empowers women. Naturally, when Midol wanted to create commercials that promoted healthy conversations around period pain I raised my hand.
I directed, produced and edited two spots, both based on a refreshingly straightforward concept: “On top of everything, women deal with periods, too", using an equally effective tagline “Periods Happen. Midol Helps”.
Director/ Writer/ Producer/ Editor
I wanted to capture very honest vignettes of women from all walks of life dealing with period pain in their own way. I collaborated with Kai Krause (DP) and his talented camera crew, who masterfully brought to screen the hyper-realistic look that I was going for.
Publications and Results
Midol used the spots to promote their new campaign across their social media channels. The spots continue to play on Midol's social media channels as in-feed ads.